"I'm really quite excited about the new design, as it gives the magazine staff more ways to engage our readers," said Kevin Heslin,Mission Criticaleditor. "The new site takes full advantage of the strengths of the internet, which means that it will be easier to present relevant and interactive content about data centers and other mission critical facilities. Look for a real emphasis on video, audio, and interactivity on the new site, and better navigation means that features such as white papers, videos, and webinars will be easier for visitors to find. I'm looking forward to seeing the results when we combine these new tools with our magazine."
The new www.missioncriticalmagazine.comincludes Web-exclusive feature stories and years of archived editorial. Users will find cover stories, feature articles, case studies, and columns organized by keyword topic, issue date, and product category. Other resources include social media integration for relevant content sharing;advanced search tools for finding content by date, author, and issue; andquick registration for accessing full articles, exclusive videos, white papers, and more.
MissionCritical’s new site architecture also means a significant boost in Search Engine Optimization (SEO)—a key benefit for both users and b-to-b marketers. SEO tools automatically create search-friendly URLs, browser titles, meta keywords and meta descriptions. An automated site map updates nightly and informs search engines of new content.
"The Mission Critical brand reaches more decision makers in the data center market then any other publication in North America," said Peter Moran, Mission Critical publisher. "One of the many tools we have is our Web site. Now its just gotten a whole lot better. Easy to navigate and tons and tons of valuable information and help for those who build, maintain and operate America's data centers."