The EPA and DOE are seeking feedback on a proposed new program element to identify and advance highly efficient products in the marketplace ("super star"). This new effort - an extension of the ENERGY STAR® brand - is targeted to “early adopters” and seeks to highlight super-efficient products within specific product categories, where they exist.

This proposal is informed by EPA and DOE’s commitment to maintain the credibility and value of ENERGY STAR to the general public while investigating opportunities to do more with this successful program.

Comments are due to EPA on October 29, 2010. The EPA will be holding a webinar on October 19 at 2:00 pm Eastern Time to describe the consumer research to date and focus group findings. Webinar reservations can be made at