Lumetric Inc., a provider of controllable, intelligent large area lighting (ILAL), has announced a corporate identity makeover to further enhance its presence in the high efficiency, high output lighting market. Formerly known as HID Labs, Lumetric also welcomed two industry veterans to the executive management team and introduced the Silicon Valley Demo Center located at the Lumetric headquarters in Fremont, CA.

Sean Gaydos brings more than 17 years of lighting industry experience to his new role as vice president of Sales for Lumetric. He recently held the post of vice president of Sales at Hubbell, as well as sales leadership roles with Cooper Lighting and Acuity. Mr. Gaydos will leverage his considerable lighting expertise to build, direct and manage Lumetric’s sales force and distribution channels to drive the company’s overall growth in the large area lighting (LAL) market.

Erik Birkerts of Evergreen Growth Advisors has been retained as a senior advisor to guide strategic direction and to leverage strategic partnerships to drive sell-through of Lumetric’s SmartPOD. Mr. Birkerts brings valuable perspectives from more than two decades of management experience in high growth companies. As former chief operating officer of Orion Energy Systems, Mr. Birkerts played a key role in Orion’s rapid sales expansion and successful IPO.

“With the many strategic changes at Lumetric, including the added domain expertise of Sean Gaydos and Erik Birkerts, we are in a significantly better position to serve the growing lighting market well into the future,” said Cheryl Diuguid, CEO of Lumetric. “With our new corporate identity and direction, Lumetric has refined its focus on flexible, intuitive controllable lighting systems that not only represent a cost-effective, energy saving alternative to current large area lighting technology, but also measurably improve overall lighting quality.”

Lumetric’s new identity rollout includes the official opening of its Silicon Valley Demo Center, which hosts a complete SmartPod network. The SmartPod delivers the greatest light output and highest CRI in the industry with its unique combination of high efficiency HID lamps and embedded, sensor-enabled, controls. As a Smart Device for the Smart Grid, the SmartPOD is demand response enabled. In addition to providing more accurate color rendition, the SmartPod offers a comfortable and productive user experience, while saving industrial and commercial customers up to 80 percent in energy costs.

Lumetric’s new corporate headquarters are located at 41350 Christy Street in Fremont, CA.