ReliaCloud, a national cloud computing infrastructure company, has launched a full channel program centered on their enterprise-class infrastructure-as-a-service (IaaS) cloud computing offering.

The five year growth outlook for IT cloud services revenue from 2009 to 2013 remains strong, with an annual growth rate of 26% - over six times the rate of traditional IT offerings (IDC, September 2009).

Enterprise and small business IT spending is moving more and more to the cloud due to its easier set up, scalability, flexibility, built-in maintenance and support, and reduced costs for hardware and software maintenance.

ReliaCloud will make the reseller process as easy as possible, by providing a suite of tools that supports their resale process. ReliaCloud has developed a series of programs that maximize the use of their Cloud Storage and Cloud Servers for each of their customer profiles.

Value Added Resellers (VARs) have the ability to bundle ReliaCloud with their existing technical offerings to deliver a combined solution. ReliaCloud partners receive best in class sales and marketing support including marketing collateral, video tutorials and cooperative marketing funds.

While there are similar programs in the market today, the major point of differentiation for ReliaCloud is the customer service aspect. Many partners have suggested that some of the more well know cloud providers don't demonstrate that they understand the support needs of SMB partners. ReliaCloud gives each partner direct access to an assigned channel manager.

“We are excited to launch a program that allows managed service providers the opportunity to expand their business by offering cloud services,” says Brian Stevenson, Vice President of Sales for ReliaCloud. “We expect IT consulting firms and managed service providers to be the driving force of cloud adoption.”