Applied Computer Research (ACR)The biggest challenge to identifying IT markets is the lack of detailed IT size data available in the market. If you hope to identify potential clients that have 10 servers, for example, there are very limited data sources that offer this kind of detail. One option is to use substitute demographic characteristics based on an understanding of how various types of companies utilize information technology.
This report explains an approach for defining markets and estimating market size, in terms of number of companies or potential clients, based on an estimated number of servers. Market size data is included based on this estimating approach and U.S. Census Bureau data. This information provides a useful introduction to the subject for the purpose of market identification, sizing, and planning activities for companies interested in targeting prospective clients based on the number of servers in use.
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