Sponsor a unique collection of Mission Critical articles designed as a downloadable digital eBook! Topic-specific eBooks are hosted on missioncriticalmagazine.com and deployed to Mission Critical's audience through a custom, co-branded eBlast. Select your own topic or our editorial team will suggest one. Either way, we handle all publishing details — from production and hosting to marketing and gathering leads.
|You Receive...||Single Sponsor||Multi-Sponsor**|
|Logo on cover (Linked to your website)||✔||✔|
|Sponsor article* (1,000-1,200 words)||3||1|
|Logo on deployment eBlast||✔||✔|
|Leads from deployment eBlast||✔||✔|
** 3 sponsors minimum
Co-branded with Mission Critical to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:
Requires 4-6 links to editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.
Email Blasts, also known as eBlasts, are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.
Environmental health and safety professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of Mission Critical, your email to them will enjoy a higher open rate and thereby a greater number of leads!
|Auction eBlast | Promote your company’s upcoming auction.||x||-|
|Case Study eBlast | Showcase products and services.||x||-|
|Event/Webinar Spotlight eBlast | Showcase your event or webinar.||x||-|
|Focus On eBlast | Showcase articles on one specific industry topic.||x||x|
|Integrated Showcase eBlast | Showcase a product and/or service with a print and digital component.||-||x|
|Must-See eBlast | Showcase a product and/or service.||x||x|
|Must-Visit eBlast | Promote your trade show presence.||x||x|
|Post-Show eBlast | Promote your trade show highlights after the show.||x||x|
|Sneak Peek eBlast | Sponsors an upcoming article.||x||-|
|Sneak Peek - In Case You Missed It eBlast | Sponsors an article that appeared in a recent issue.||x||-|
|Sponsored eBook eBlast | Promote your eBook.||x||x|
|Video Booth Tour eBlast | Showcase videos from your trade show booth.||x||x|
|Video Spotlight eBlast | Showcase your videos.||x||x|
|White Paper eBlast | Promote your relevant white paper or case study.||x||x|
*NEW* Company Content eBlast
Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of environmental health and safety professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.
An Mission Critical webinar is your ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting more than 513 average registrant leads.3
Align your company and its offerings with relevant content while receiving the branding, visibility and LEAD generation through Mission Critical's Editorial Webinar Sponsorships. We take care of everything — the recruitment of leading industry experts as speakers to marketing targeted at an audience of your potential customers. Our Editorial Webinars bring you high-quality educational content and are available in exclusive and multi-sponsored options.
Are you looking for a unique lead generation product that delivers value to your audience and engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs). We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.
CEUs can be offered through a variety of formats. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.
Take your marketing efforts to the next level by upgrading the products outlined above* with our Advanced Marketing Solutions. These capabilities allow you to target specific users and deploy precise, creative, and tailored messaging directed at your target market. Leverage our technology to directly impact your bottom line by providing you with engaged, sales qualified leads.
Account-Based Marketing (ABM) allows your company to target your prospects by company or organization with more precise messaging. ABM allows our products to open doors and deepen engagement with employees of specific companies you are looking to reach. Companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t!3
Serve your message to a customized audience using Advanced Targeting. Advanced Targeting is a strategic approach that drives personalized outreach efforts to our audience based on their behavior, engagement, and interests. Enhance digital campaigns by reaching specific users, allowing for more-precise creative and tailored messaging directed at your target market.
IDENTIFIABLE CONTENT INCLUDES:
CASE STUDY EXAMPLE:
**BNP Media Average
Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.
This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.
2401 W. Big Beaver Rd., Suite 700
Troy, Michigan 48084
BNP Media is North America's largest privately owned B2B media company, providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education, and market research.