On Wednesday, Sept. 1, at noon EST, Martin Marcinczyk, Comcast vice president, National Customer Operations, and John Hernandez, Cisco general manager and vice president, Customer Collaboration business unit, will host a virtual discussion. Topics will include:

• The evolution of the traditional contact center into a more collaborative environment.
• The increasing use of social media tools such as Facebook and Twitter to track customer satisfaction.
• How the use of customer collaboration tools can help businesses forge deeper customer relationships, strengthen brand loyalty, and generate additional revenue.
• Detailed case scenarios from Comcast (including the "Comcast Cares" program), showcasing how they have used customer collaboration tools to improve efficiencies and lower costs.

To watch the keynote streamed live or the replay, visit http://www.ustream.tv/channel/cisco-comcast-on-social-media-collaboration.

Attendees are encouraged to register with a user name and password on Ustream so they can ask questions. Attendees can also log in using their Twitter or Facebook account to ask questions.