Colocation Marketing Session To Be Held At Greater Denver Data Center Summit
Milldam Public Relations’ president and founder Adam Waitkunas will explore how colocation facilities can leverage new digital strategies while building brand awareness and developing leads.
Milldam Public Relations announced that president and founder, Adam Waitkunas will be speaking at CAPRE’s Greater Denver Data Summit. The event will be held on August 17, 2017 at the Denver Art Museum.
Titled, “Best Practices for Marketing The Data Center Using The Latest Digital Technologies,” the session will focus on how colocation companies can make themselves noticed in what is increasingly becoming a commoditized marketplace. As part of a panel, Waitkunas will highlight a variety of examples from his experiences at Milldam Public Relations that have helped data center and colocation companies showcase their offerings through various digital channels and how they have used some of those same channels to bolster content and generate leads. Additionally, Waitkunas will discuss the importance of strategic partnerships and targeted events in enhancing the awareness footprint of data centers to both domestic and international audiences. The panel will be moderated by Jason Ferrara, managing partner at Callosum Partners and other participants include: David Liggitt, founder/CEO of datacenterHawk, Jocelyn McCaslin, director of channels for RagingWire Data Centers and Ashley Sturm, marketing communications manager of global solutions for Vertiv Co.
“Since its founding in 2005, Milldam has helped a range of companies in the mission critical space with marketing and public relations strategies to achieve their goals. I look forward to sharing some of these case studies and success stories with the attendees in Denver,” said Waitkunas. “As competition in the data center space has rapidly grown, it’s important for companies to be armed with the most up-to-date marketing and public relations strategies to gain a competitive advantage when it comes to customer acquisition and brand awareness.”
Waitkunas is a public relations professional with extensive experience in media relations, marketing strategy, business development, and strategic partnerships. Under his direction, Milldam has helped technology clients across the country secure articles in publications such as: The Wall Street Journal, The New York Times, CFO Magazine, Data Center Knowledge, Green Tech Media, The Boston Business Journal, Mission Critical Magazine, The Silicon Valley Business Journal, and Capacity Magazine, among others. Additionally, he has helped businesses become thought leaders in their fields and a valued resource for industry-specific media, helping them to increase sales, promote awareness, and become attractive targets for M&A.