The data center world in general has gone from an arena that existed in the background of the corporate, development, design, and media worlds, to a recognized growth sector with one of the bigger financial upsides in today’s economy. There has been a rapid increase in manufacturers, developers, operators, and support industries during the last few years seeking to capitalize on this potential growth area. While that is a healthy and natural phenomena for the industry, it does bring with it some amount of salesmanship and confusion when it comes to what is actually happening in the data center world.