Breaking News

New UN Methodology for Improving Energy Efficiency in Data Centers Based on Power Assure's Technologies

August 8, 2012
/ Print / Reprints /
/ Text Size+

Power Assure, Inc. has announced that its EM/4 Dynamic Power Management (DPM) solution and PAR4/UL2640 for IT equipment baseline measurements are the foundation of a new United Nations Framework Convention on Climate Change (UNFCCC) baseline and monitoring methodology, AM0105: “Energy efficiency in data centres through dynamic power management.”

This methodology is based on the new protocol NM0350 “Improving Energy Efficiency in Data Centers through Dynamic Power Management” prepared and proposed by Power Assure and Carbonomics, a leader in helping businesses realize the potential of carbon credits in the US and international emission-trading markets.  

The new UN methodology will help data centers realize potential energy savings and carbon reduction, especially in the Asia-Pacific region and other developing countries where carbon emission reduction credits can be traded and sold to buyers in industrialized countries that have reduction targets under the Kyoto Protocol. Trading of these emission credits, under Kyoto’s Clean Development Mechanism (CDM), is now a multi-billion dollar market. With financial incentives, data centers can move from an “always-on” model to an “always-available” model, where only the amount of equipment needed to support actual application demand runs, unlike today, when all servers, storage and cooling equipment is turned on in expectation of a utilization spike, irrespective of the actual need.

“CDM certification expands Power Assure’s value proposition to include carbon emission management, thus enabling data center operators to monetize efficiency efforts in the global carbon markets,” said Brad Wurtz, president and CEO, Power Assure. “This is a ‘first to market’ solution in what is becoming a huge market:  increasing the efficiency and lowering the power cost and associated carbon usage of the rapidly expanding growth of data centers across the globe. To expedite and simplify the approval process for our customers, we have partnered with Carbonomics who has the expertise necessary to move projects quickly through the CDM system.”

The data center market is growing rapidly in Asia Pacific and other developing country markets, and will represent a significant proportion (over 10 percent) of total grid loads in some regions.  According to the 2011 Gartner Data Center Market Study, the number of data centers of all sizes in developing countries is increasing rapidly compared to rest of world. As such, this methodology, for the first time, provides a mechanism for the data center to monetize their operational IT efficiency improvements, getting CERs (Certified Emission Reductions) that have corporate market and image value, as well as monetary value in the international carbon markets.  

To support this methodology, Power Assure and Carbonomics are setting up a program to make it easy for data centers in developing countries to participate and generate carbon credits. Using its award winning EM/4 data center management software services, Power Assure and Carbonomics will provide the tools, methodologies and the necessary know-how to setup Dynamic Power Management in a way acceptable for carbon credit generation and ultimate monetization.

Did you enjoy this article? Click here to subscribe to Mission Critical Magazine.

You must login or register in order to post a comment.



Image Galleries

Scenes from day one at 7x24Exchange

MC editor Kevin Heslin snapped shots of the first day at 7x24Exchange's annual Conference.
7/30/14 2:00 pm EDT

Understanding the Impact of Energy Star Programs for Data Centers

Not everyone is aware of the details and the potential impact of the U. S. Environmental Protection Agency’s Energy Star Program that was specifically created for Data Center facilities and key IT components. Join us for the first of a series of free webinars on the Energy Star for Data Centers Program, as well as recommendations and best practices on improving and maintaining overall energy efficiency.

Mission Critical Magazine

Mission Critical May/June 2014 issue

2014 May/June

This month's issue of Mission Critical focuses on backup power solutions for mission critical facilities.

Table Of Contents Subscribe


Maintaining Mission Critical Systems in a 24/7 Environment, 2nd Edition

This book offers relevant insight into the Mission Critical Environment with an emphasis on business resiliency, data center efficiency, and green power technology.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Mission Critical Buyers Guide

MC 2013 buyers guideMission Critical's Buyers Guide: Find equipment and services for data center and emergency backup power applications. Click HERE to go to be taken to the MC Buyers Guide today!


facebook logo Twitter logo  YouTube logoLinkedIn logoGoogle+