The 7x24 Exchange is a not-for-profit organization that provides an educational forum focusing on important issues of the day for Mission Critical industry professionals. 7x24 Exchange is recognized as the leading knowledge exchange within the mission critical industry. The organization pursues its mission through its two national conferences, twice annual magazine, a multimedia website, and 19 affiliated chapters. 7x24 Exchange has a strong belief in and commitment to Corporate Social Responsibility and as such provides for scholarships and contributions to charitable organizations. 7x24 Exchange’s venture with Mission Critical extends the reach of the organization to include a vast audience of mission critical professionals.

7x24 Exchange conferences offer sessions presented by organizations such as ASHRAE, The Green Grid, and the Uptime Institute so conference participants can get a broad perspective from other recognized industry authorities. Energy efficiency has been the hot topic at our last several conferences, which have all included multiple sessions, including case studies and technical presentations. Robert F. Kennedy Jr., chief prosecuting attorney for the Hudson Riverkeeper and president of Waterkeeper Alliance, was the keynote speaker at our 2011 Spring Conference, which was held at the Hilton Bonnet Creek in Orlando, FL. Mr. Kennedy’s far-ranging remarks covered the positive economic benefits of sustainable development, while acknowledging the difficulties faced by those providing essential services to the nation.

The 7x24 Exchange also works on behalf of the industry. For instance, the U.S. Department of Energy (DOE) and the U.S. Environmental Protection Agency (EPA) considers the organization an industry stakeholder. As such 7x24 Exchange participated on the DOE/EPA Data Center Metrics Task Force, which developed standards and guiding principles for measuring energy efficiency in data centers.

7x24 Exchange conferences educate attendees on current and future events. For example, at the 2011 Spring Conference Alex Young from NASA’s Goddard Space Center delivered a presentation on solar weather and solar flares and discussed the forecasts for increased activity in 2012/2013. He also explained how these phenomena could affect power grids, satellites, GPS systems, and other electronic systems.

As you can see from the cover the organization has also had prestigious conference keynote speakers such as RFK. Jr., Joe Theismann, Mitt Romney, Kirk Lippold, James Bradley, Gene Kranz, Fran Dramis, Chris Gardner, and more. These speakers not only share their own inspirational messages, they share lessons learned that apply to overcoming difficulties in our professional capacities.

Companies that reap the most benefit from 7x24 Exchange membership are those that operate or depend on mission critical environments like data centers. Members of the organization receive advanced information and knowledge exchange from experts regarding important topics affecting the mission critical industry. 7x24 Exchange members include firms in industries such as aerospace, energy, financial services, government, health care, pharmaceutical, manufacturing, media, technology, and other firms plus consultants and vendors that deliver products and services to mission critical industry clients.

The 2011 Fall Conference will be held November 13-16, 2011 at the Arizona Biltmore in Phoenix, Arizona. 7x24 Exchange Conferences are designed for education, information sharing, networking, and to provide a memorable experience for attendees and guests.

I look forward to seeing you in Phoenix!